Advisors At The Local Food Bank - 1741 Words

In our building there are three main community agencies who donate to our building all the time. Advisors Excel is the first one and they embrace the communities in which we live and work. They have known success as a company primarily through two factors, fostering a culture of community where independent insurance agents and financial advisors are empowered to engage, share and learn from one another, adhering to our four core principles, one of the most important being â€Å"always do the right thing.† Now, they are expanding into the culture and that principle, as well as the success they create, to helping improve the communities in which they as well as their clients live and work. That means accepting responsibility to help address some of the most pressing problems facing those communities, and providing opportunities for those who work with us to do the same. Starting in 2016, Advisors Excel has made a commitment to deploying a group of approximately 50 employees one afternoon a week to help in the community. Whether it’s helping at the local food bank, volunteering at the Boys and Girls Club, assisting with neighborhood cleanup efforts and helping organize and staff, community events, Advisors Excel will donate roughly 5,000 hours of volunteer time to its home community every year. They believe in making an impact — for their clients and those they serve, and for our communities. In 2015, Advisors Excel committed $500,000 to Feeding America ®, the nationâ₠¬â„¢s largestShow MoreRelatedGlobalization Is A Positive Or Negative Development?1717 Words   |  7 PagesGlobalisation is controversial, those against globalisation claim that the engenderment of an unfettered international free market has benefited multinational corporations mostly in the Western World. 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How Should China Establish The Privilege of Silence System in Criminal Proceedings Free Essays

string(48) " identified and the defendant must be released\." 1. The origin and the connotations of the Privilege of Silence. â€Å"Miranda warning† originated from a case heard by the U. We will write a custom essay sample on How Should China Establish The Privilege of Silence System in Criminal Proceedings? or any similar topic only for you Order Now S. Supreme Court in 1966: an 18-year-old girl was kidnapped and raped, she identified that it was Miranda who did that. The police interrogated Miranda and used his confession as the hearing testimony. After Miranda was convicted he appealed to the Supreme Court on the grounds that the police did not inform him of the right to remain silent, and his confession was concocted under pressure. He said that if he had been told to have a privilege of silence, he would have not made up that confession. After considering all the arguments, the United States Supreme Court ruled the Miranda confession invalid. Because of this jurisprudence, when arresting or interrogating suspects, the police need to say the â€Å"Miranda warning† first. This is how the privilege of silence was born in the judicial system. The Privilege of Silence contains the following connotations: First, the suspect has no obligation to say words which might be detrimental to his/her own, the prosecution agencies or the courts can not use inhuman or degrading methods to force him to say; Second, the suspect has the right to always keep silent during the interrogation, and the judge can not make the adjudication against him/her because his/her silence; Third, before the suspect says the favorable or unfavorable word to him/her, he/she has the right to know the consequences of these words. And he/she must be voluntary to say. If the suspect was forced to speak, the court cannot use these words as the evidence. 2. The Privilege of Silence in China In China, the Privilege of Silence has not yet been established. This is inseparable with China’s actual situation. In China’s judicial practice, on one hand, due to the comparatively poorly developed investigation technology, the testimony of the suspect plays an important part in guiding the police to find out the truth. On the other hand, paying attention to the testimony of the suspect can indeed enhance case handling efficiency. However, the neglect of the right of silence begins to constantly expose some problems. For example, some significant wronged cases reported by the media these years show that the problem of â€Å"Confession by Torture† is so severe in China. Although the confession by torture is strictly prohibited by Criminal Law, yet in the investigation, prosecution or trial activity, the phenomenon of torture generally exists. It is not uncommon that the judiciary staff frequently uses threat, enticement, deceit or other illegal methods to collect evidence, which seriously violates the basic human rights guaranteed in the Constitution. Among the various causes of the torture phenomenon, the most important reasons are the ideology of the presumption of guilt and the practice of relying heavily on confessions. Thus the establishment of the privilege of silence plays an important role in effectively combating with this phenomenon. 3. Pros and cons Whether China shall establish a right to silence system? This has long been the hot topic in the legal circles in recent years. The mainly supporting ideas are as following: (1) The establishment of right to silence can help to curb the long-standing phenomenon of confessions by torture. Extracting confessions by torture is a spurned and forbidden behavior in the civilized society. Its typical characteristic is to impose violence or disguised violence on the suspect, severely devastating both the suspect’s physical and psychological health, violating the natural rights of human. (2) It is required by the full implementation of the presumption of innocence. Although the presumption of guilt is prohibited by law, yet in China’s judicial practice, this harmful ideology is not even close to be banned. Under the impact of this ideology, the alleged offender is considered as a criminal and he/she shall be treated as a criminal. So the penalties, the long-term or even indefinite detention, the torture and other inhuman ways can all be imposed on him/her. 3 (3) China has recognized the right of silent advocated by some international rules or meeting, therefore, China needs to make the corresponding provisions in the Code of Criminal Procedure. With the development of international economic and trade, the cultural exchanges between China and foreign countries continue to deepen. You can read also King v Cogdon The technological media makes China’s judicial activities began to be transparent to the world. Thus, to safeguard the image of the country, a high demand of the legality in investigative activities must be assured. (4) The confirmation of the privilege of silence was considered to be one of the most important milestones in human’s fight to the civilization. It ensures the humanity and justice in the criminal proceedings. It reflects the degree of judicial civilization of a country, and is an inevitable requirement of the country according to law. Opponents argue that the country should not create a right of silence system, the right of silence does not meet the conditions of our country, at least for now China does not yet have the conditions to introduce this system, their views mainly include the following: (1) The privilege of silence reduces the effectiveness of the proceedings, and influences the effectiveness of punishing crimes. The confession of the suspect is the shortcut for investigators to identify the facts of the case, but the silent right blocks this shortcut. This right of the suspect would make the investigators’ interrogation right exist in name only. As a result, the search of various potential evidences relies solely on the existing investigation techniques and the professional competence of the investigators, thereby greatly slow down the investigation process, and even stagnating investigative work. There are irreconcilable contradictions between the privilege of silence and the principle of economic proceedings. And if the investigators failed to find relevant evidences other than the confession, the truth of the case would not be identified and the defendant must be released. You read "How Should China Establish The Privilege of Silence System in Criminal Proceedings?" in category "Papers" If the released defendant were the real criminal, then it would undoubtedly indulgent the evil, and would obstruct upholding the social justice. (2) The privilege of silence is bound to increase the cost of litigation. Once the suspect decides to keep silent, investigators then have to spend time and energy, make use of manpower, material and financial resources to search for clues and evidence for the case. Therefore, the establishment of the silent right system will inevitably lead to the increase in the cost of litigation. (3) The privilege of silence cannot fundamentally exclude the confession by torture. The right of silence can help to curb the torture to some degree, but due to a variety of objectively presenting reasons, investigators can always come up with various means or reasons to circumvent the legal responsibility. Therefore, the privilege of silence itself is not the cure of torture. To make the privilege truly serve to inhibit the confession by torture, there must be corresponding establishment of mechanisms to ensure the enforcement of this privilege. (4) In some major crimes of terrorism and organized crimes, the privilege of silence might be used by these â€Å"career criminals†, making them escape from the punishment of law. This is contrary to the original purpose. Despite there are certain flaws exist in the privilege of silence system, However, even criminals should also have their own personal rights, not to mention the suspects, any suspect can not be identified as guilty before the court makes a final judgment, so their right to remain silent should not be illegally infringed. If such a close judicial procedure could not be ensured, then the remote â€Å"eternal justice† would be doomed to remain as utopia. The reason that the Americans has accepted the â€Å"Miranda warning† and would tolerate the side effects of the Miranda rule is that they believe that the law’s first function is to suppress the public authority, secondary is to suppress the dangerous social criminals. 1 If the public authority were out of control, its harms to the society would be far more than those of personal crimes. Letting go the murderers may make the justice come late, but letting loose the public power may ultimately distort and devaluate justice. If the authority were abused to protect the so-called justice, it would be extremely possible that some legal-abiding citizens might be pushed into the abyss of evil. By then, even if it punished crimes a hundred times, it would not offset the pains that a kind person had gone through from one injustice. Even though the build of the privilege of silence system is the trend, it is important for us to realize that there are objective flaws exist in this system, efforts should be made to prevent its negative effects. According to the current conditions of the country, my suggestion is to confirm a limited right of silence. 4. Recommendations: Build a limited privilege of silence system. The right of Silence System is an integrated system that contains many aspects of deep-seated factors in the litigation. Thus the establishment of the right of silence system is not a simple task, but a systematic project, including the legislators’ decision-making, the public’s recognition and support, the corresponding operational mechanism and the appropriate protection mechanism. Therefore, under current conditions, the country needs to establish a minimum mechanism of protection of the right to silence. (1) Comprehensively establish the principle of the presumption of innocence. The principle of the presumption of innocence is one of the basic principles in the criminal proceedings and is a generally recognized criminal procedure principle for modern countries under the rule of law. And the right of silence system is the necessary logic requirement of the principle of the presumption of innocence. The Article 12 of the Code of Criminal Procedure in China stipulates: â€Å"No person shall be found guilty without being judged as such by a People’s Court according to law. † It has absorbed the spirit of the presumption of innocence. Therefore, the Code of Criminal Procedure should further clarify the principle of the presumption of innocence. This is the theoretical basis for and the guarantee of implementation of the privilege of silence system. Accordingly, the Article 12 can be modified to: â€Å"Every person should be regarded as innocent before the Court’s effective verdict. Every suspect has the privilege of silence, unless his/her privilege of silence is excluded by law. † (2) Expressly exclude the rule of self-incrimination and clearly confirm the privilege of silence. Prohibit making any adverse inference because of the suspect’s silence. Cancel the obligation stipulated in the Criminal Procedure Law that requires the suspects to answer questions truthfully. There is a close connection between the exclusion of self-incrimination and the privilege of silence. And the exclusion of self-incrimination should be a basic principle for the criminal proceedings. Therefore this principle could be added in the first chapter of the Code of Criminal Procedure—-the tasks and basic principles, namely: â€Å"any person can not be compelled to testify against himself/herself, suspects and defendants in criminal proceedings have the right to remain silent, unless his/her right of silence is excluded by law. Prohibit regarding the suspects’ and the defendants’ silence as aggravating circumstances. There is a contradiction between the right of silence and the obligation to honestly state. Therefore, to ensure the exercise of the privilege of silence, the 93 Article of the Code of Criminal Procedure stipulates that the suspect must answer the investigators’ questions truthfully should be removed. 7 (3) Establish Illegal Oral Evidence exclusionary rule and arbitrary confession rule. These are two important rules in the rules of e vidence and are institutional guarantees for the privilege of silence and can help curb the phenomenon of confession by torture. Illegal evidence exclusion rules require all illegal or improper obtained evidences (rather than confession out of free will) should be absolutely ruled out, and confessions cannot be proven beyond reasonable doubt should also be excluded. Arbitrary confession rule puts that, unless the law explicitly limits, the confessions are effective only under the circumstances that the suspects voluntarily, intentionally and rationally give up their rights of silence. In China, the Criminal Procedure Law of the People’s Republic of China clearly stipulates that Judges, prosecutors and investigators must, in accordance with legal procedures, collect various evidence that can confirm the suspect’s and the defendant’s guilt or innocence, or the gravity of his/her crime; extorting confessions by torture, threatening, enticing, tricking or other illegal methods are strictly forbidden in collecting evidence; and any person shall not be compelled to prove his own guilt. Therefore, based on the existing spirit of law, we can further confirm the evidence exclusion rules. In the Article 46 of the Code of Criminal Procedure, after the existing â€Å"†¦ credence shall not be readily given to oral statements†,7 we can further add â€Å"where extorting confessions by torture or threat, inducement, fraud, extended detention or other illegal methods that are used to obtain the testimony of witnesses, statements of victims and the confessions of the suspect can be verified, then these confessions shall not be used to accuse a crime or make a judgment. (4) Establish systems to encourage the defendant to testify, including the testimony immunity system and leniency programs. The right to silence does not mean that suspects cannot speak, nor that to encourage suspects to not confess, but to give him/her the right to choose whether to remain silent or to make a statement, this is to protect his/ her basic human rights. The law does not prohibit self- incrimination, but prohibits forced self-incrimination. In America, for example, through the Plea Bargaining, the offender’s guilty plea rate is up to 90%. To minimize the side effects of the right to silence system, we shall establish some relevant systems to ensure that the defendant actively cooperates with the judicial authorities in a timely manner to investigate the facts. First, through legalizing the leniency policies to encourage the defendant to admit guilt initiatively, making the confession the legal circumstances of leniency, rather than just discretionary circumstances. The second is to establish testimony immunity system. Prohibit using some of the defendant’s statements to testify against herself/himself, and exempt the according criminal responsibilities. But note the testimony immunity system should only be applied to some significant and complex cases, for example, organized crime, triad societies, smart crime, corruption and bribery crime, transnational crime or other major crimes. (5) Improve the witness system. The testimony of witnesses is an important means to expose and prove the criminal. The establishment of right to silence system will make the Criminal proceedings mainly rely on evidences other than confessions. Consequently, the role of the witness testimony will be more prominent and more important. Therefore, the Code of Criminal Procedure should stipulate that witnesses must appear in court, and construct supporting measures to improve the attendance of witnesses and to ensure the witnesses provide testimony objectively and sufficiently. First, we must establish system to force witness to court and clear the legal consequences of the illegal testimony. The second is to establish a material compensation system and the security guarantee system for the witness, eliminating their worries. 6) Establish the Notification of Procedural Rights and the Lawyer Presence Right mechanisms, protect the suspect’s meeting right and communication right. These are the important procedural safeguards for the full implementation of the right to silence, without which, the right of silence would merely be a meaningless rule. It is impossible for people to exercise their rights if they don’t know them. And the judicial officers may use the misleading and unclear circumstances to lure confessions. To make the suspects be clearly informed of their rights prior to the interrogation is a common practice and consensus in most countries. Therefore, the law must stipulate detailed requirements to the notification system, including the time and specific issues of the notification, statutory interpretation obligations and the consequences of having failed to perform the duties and responsibilities. Due to the suspects are not necessarily familiar with the law, without the assistance of counsel, the right to silence is difficult to be well implemented. The lawyer presence right is an effective way to avoid confession by torture and to ensure the exercise of the right of silence. In China’s criminal proceedings, the lawyer’s involvement degree is very low, especially compared to the developed countries. Therefore, according to the country’s conditions, except some major cases, such as cases involves national security, complex organized crime cases, the Code of Criminal Procedure should endow the presence right to the lawyer. Through protecting the meeting rights and communication rights of the suspects, the law can prevent or reduce the coercion to the suspects in custody. Therefore, the law should reduce the limits to the suspect’s meet and communication. Of course, in some special cases, to protect some significant social interests, the law can set up necessary exceptions, review or control the suspect’s meeting and communication rights. (7) Establish some exceptions to the right of silence. To decide whether or not a suspect will be endowed the right of silence in a case, the specific issues need to be analyzed first. In some special cases, the suspects’ right of silence should be restricted. These restrictions are to seek the unification between individual rights and the social interest. According to this principle, at least it seems to me, the following crimes should be excluded: A. Crimes of endangering national security, financial fraud crime and computer crime. The country’s interests are above everything else, to effectively safeguard national security and fight against both domestic and foreign hostile forces, the chapter one of the Criminal Law–crimes of endangering national security—could be excluded. The intelligent crimes have become increasingly prominent and due to the limits of the country’s investigative techniques, the high-tech crimes are to difficult to detect. Thus, at least for now it is not appropriate to give such criminals the privilege of silence. B. Smuggling, narcotics, money laundering, robbery and other severe joint crime, criminal syndicate and underworld crime and other organized crime. In crimes such as smuggling, narcotics and money laundering, criminals usually use one-way communication. Thus the confessions of the suspects play a crucial role in revealing the cases’ causes, backgrounds and processes, and the relationships between the accomplices. If they were given the right to silence, the real culprits behind the scene would not likely to be captured. Organized crime has the following characteristics: numerous people, strict organization, huge hazards or potential harms and hard to track down. Such cases are very difficult to catch, of accomplices, confessions plays the pivotal role. Therefore the confessions of the captured suspects tend to play a decisive role in such cases. C. Corruption, bribery and huge unidentified property cases. At present, China is in a period of high incidence of corruption cases, the fight against corruption is a long-term and arduous task. In order to effectively combat corruption and bribery, to curb and reduce the incidence of job-related crimes, it is recommended that those crimes are being excluded. Besides, most criminal subjects in these crimes hold an important authority; have a certain degree of education background and social status. Which means they have wide social relations and strong social activities ability, and often have both preparations before and countermeasures after the crime. Such strong anti-investigative capacities often interfere the detection processes. The investigation of these crimes would be harder if they were endowed with the privilege of silence, which would damage the interests of the country. D. Cases relate to public safety and emergency situations. For crimes involving public safety, if not got confessions in time, significant public safety hazard would happen. For life threatening cases, if the suspect did not immediately provide the place of where the victims were hidden, the personal safety of the victims would be endangered. Thus the privilege of silence should be excluded in these cases. For example, kidnapping, illegal detention, unaccounted dangerous goods crimes such as poisons, firearms, ammunitions and explosives. To these cases, at the trial stage, the privilege of silence is undoubtedly applied, but at the interrogation stage, whether or not the privilege of silence should be given need to be identified by the judges. E. The defendant should not keep silent on some crimes unrelated basic personal information. Such information includes name, identity, age, occupation, address and so on. This is in order to combat crime effectively and accurately, and to avoid unnecessary losses. (8) Improve the construction of the judicial organs. The establishment of the privilege of silence system is the trend, which put forward higher requirements for the construction of the judicial organs. The judicial offices should actively respond to this trend and try to improve themselves in the following two ways: First, update the judicial notions of the staff and weaken the confession’s role in evidence system. In current criminal proceedings, the confession is known as the â€Å"king of the evidence†, the value and importance of the confession is extremely exaggerated. This notion is still deeply rooted in the minds of many judicial officers, which is contrary to the requirements of the right of silence system. Therefore, the judicial organs should change their concepts, and establish the concept of human rights protection, and resolutely put an end to the behavior of extracting confessions. Second, use high-tech to equip judicial organs, and to improve their investigation abilities. The establishment of the privilege of silence system will makes the judicial officers pay more attention to obtaining external evidence rather than confessions. Which requires the country to increase investment in technology and equipment of the investigative organs, to improve the standards of the investigators, and to actualize scientific investigation. With the development of the litigation civilization and the improvement of the detection capability, the number of the unpunished criminals will be gradually reducing, and the side effects of the privilege of silence system will be minimized. How to cite How Should China Establish The Privilege of Silence System in Criminal Proceedings?, Papers

Strategic Management Zara Limited

Question: Discuss about theStrategic Managementfor Zara Limited. Answer: Introduction Zara is Spanish clothing and accessories retailing company that provides huge variety of fashion apparels to male as well as female customers. The company follows a unique approach of fashion to fulfill the current and future needs of clothing industry. The report includes strategic approach to retail industry and the company is lacking in its strategic which is highly impacting its market growth. The companys policy of imitation has been discussed in the below section and few suggestions are recommended to company to improve ethically and strategically as well. Summary of SWOT Strengths: One of the major strengths of company is its global expansion as it has more than 70 stores across the world. The company enjoys a well established brand name all over the world. The supply chain management system of company is really effective. Another biggest strength of company is its trendy, well designed and quick delivery of goods. Weaknesses: One of the major weaknesses of company is that it is low in store inventory. Also, the company is known for its centralized production which can be contemplated as its major weakness. Opportunities: There are more international markets that have huge opportunities for Zara. For instance, Australian customers perceive Zara as a fashionable industry and hence, the company must plan to enhance its operations in Australia. They can also plan to enter into more target segments in which they have not planned its expansion yet. The company can use the online platform as it is a great opportunity to attract huge traffic with the help of this platform. Also, growth of companys commodities in US has great potential. Threats: Economic downturn is a major threat for the development of company. Nowadays, customer switching can be a major threat for companies like Zara. The companys policy of no advertising campaign can be a major threat for its growth. Apart from this, higher price tag as compared to its competitors can be treated as a threat too. One of the major threats to Zara are online retailers as the company has not shown its major online presence yet. The neck to neck competition from other companies like HM and Uniqlo is a major threat for Zara. Strategy Evaluation Zara has a great production process that aims to provide frequent new products to its customers at low cost. In this regard, the business strategy of company is based on both differentiation and cost leadership strategy and the amalgamation of both is regarded as integrated cost leadership and differentiation. Mainly, the company focuses to keep the balance between low cost and differentiated products (Mo, 2015). Differentiation strategy can be defined as the development of a product or a service that offer unique attributes and valued by most of its customers. On the other hand, cost leadership strategy can be defined as the establishments of products to offer its customers at minimum possible cost. The differentiation in the products of Zara can be seen in the number of available styles by reducing quantities of the same product in the inventory. In this manner, Zara manufactures differentiated products at low cost as minimum quantities help company to save inventory cost (Crofton and Dopico, 2007). On the contrary to this, cost leadership is attained by company by selling its products to its customers at affordable price. With the main aim to maintain low cost with high maintenance of fashion apparels, the company imitates the latest designs and tries to manufacture similar products with cheaper materials. In this way, the company is capable enough of reducing selling price by using cost leadership strategy (He, 2015). This shows that Zara utilizes cost leadership and differentiation strategy as its business level strategy. Apart from this, Zara uses single business as its major corporate level strategy as 95% of companys revenues come from its clothing business. Though, it is true that the company also operates in home furnishing and other arenas too but it does not contribute more to companys revenues (Kordamentha, 2016). The main aim of company is to attain global efficiency with local responsiveness and to ensure the same; the company has adopted transnational strategy which is the combination of the global strategy, the multinational strategy and the international strategy. The main objective of this strategy is to facilitate a firms global operations with the help of perfect combination, interdependence and cooperation. The company has become potentially strong to increase products awareness and market share with the help of this strategy (Business insider, 2017). On the other hand, Zara utilizes imitation strategy to enhance its sales volume with an ease. the company perceives that it is hard to please each customer and study the market to determine their choices as well as it is a time consuming process (Mo, 2015). Therefore, Zara finds those products which are used by large number of people and this helps company to study the preferences of its customers. In this manner, the company imitates th ose designs to present them in the market with the main aim to attract huge traffic and please its customers without any kind of difficulty. Problems/Challenges and Recommendation Identification of Three Main Strategic Issues Strategic issues refer to significant elements that need great attention with the main aim to attain business goals of a company. there is a need to pay proper attention to resolve such kind of issues as early as possible so that they do not impact the performance of a business in a critical manner. In context to this, some of the major strategic issues faced by the company may include: One of the major strategic issues is its imitation strategy as Zara is contemplated as the fashion imitator. The company does not predict the desires of its customers as it sees the needs and their preferences and imitate them in a proper manner to satisfy its customers. For this purpose, Zara has a group of some special employee who are called fashion detectives. Here, the major problem with this strategy is the lawsuits and fines which are caused by transgression (The conversation, 2015). Zara is usually known for plagiarism in its products and pays fines up to tens of millions of Euros each year. For instance, Louboutin questioned Zara for imitating its open toed red soled sandals. Also, a French woman blamed Zara of stealing her snaps and printing them on its patent clothes. The whole scenario has deteriorated and impacted companys reputation that Zaras products are not for those customers who ask for originality. Therefore, lack of genuine design has become a critical issue for the effective development of company (Sun, 2014). Another major issue faced by Zara can be its positioning problem which can be defined making an influential image or perception of product in the minds of customers. Zara is a big global brand image which is ranked 48th in the worlds top 100 brands. Basically, the company aims to provide the latest fashion designs to its customers at the right time at minimum possible cost (Lutz, 2015). Here, Zara offers broad product lines with high fashion content at reasonable prices but the major issue is that it does not offer excessive physical quality. It is believed that quality is one of the major pillars to win the hearts of customers and if a company is unable to make a positive image in the minds of customers that it does not produce excessive quality products then, this can be a major problem. Therefore, Zara must present a global image that it provides highest standards of quality to its customers (He, 2015). Apart from this, international expansion problem can be contemplated as another major strategic issue of Zara. Zara has its business operations in more than 56 countries across the world with more than 1800 stores of Zara. In this context, Zara has been facing two critical issues in which one of them is that it is quite difficult for company to satisfy the desires of customers living in different regions. When it tries to satisfy the tastes of all the customers then, the process becomes very time consuming. In the same arena, another challenge is that the cost is high due to in house production and Zara has to import resources from other regions which make it difficult for company to lessen the cost of its products (Crofton and Dopico, 2007). Recommendations From the above analysis, it has been highly recommended to company that it should pay more attention to original designs rather than following the imitation strategy. Though, imitation strategy has given several benefits to company but company should move to ensure production of original production (Thomson and Baden-Fuller, 2010). Also, the company should plan to introduce some eye catching and attractive clothing which should be originally designed by a famous designer. Apart from this, Zara must present a global image that may offer the highest standards of quality with the main aim to serve reliable products to fashion lovers across the globe. Not only this, the company should ensure great cooperation with foreign suppliers by implementing flexible production techniques (Sumer, 2012). Besides this, it is advisable to Zara to plan for new market entry by implementing diversification strategy to ensure innovation in its clothing designs. This would provide potential benefits to Zara to enhance its global sales with an ease. Another major recommendation to company is that it must reduce the costs by effectively utilizing new technologies (Hlavacka, et al., 2001). Lastly and the most important recommendation to Zara is that it should use online platform to ensure its effective promotion with the main aim to increase brand value as well as to enhance sales volume (Thomson and Baden-Fuller, 2010). Conclusion From the above discussion, it can be concluded that Zara has a growing market share across the world. 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